Thu, 15 October 2009
Why Women Are the Market for Changing the World, and How to Reach Them: The She Spot co-author, Lisa Witter
Lisa Witter is the Chief Operating Officer of Fenton Communications, the largest public interest communications firm in the country. She heads the firm's practice in women's issues and global affairs for clients including Women for Women International, Nobel Peace Prize Winner Wangari Maathai, MoveOn.org, Planned Parenthood Federation of America, the Global Fund for Women, William and Flora Hewlett Foundation, David and Lucille Packard Foundation and many others.
She is a co-founder of the award-winning SheSource.org, an online brain trust of women experts to help close the gender gap among commentators in the news media. She was honored as an outstanding activist and expert on women’s issues by Oxygen.com for her work on a national campaign against privatizing Social Security during the 2000 presidential election.
Lisa is a
frequent public speaker, blogger and political commentator appearing as an
expert on NPR, MSNBC, FOX News, CBS Early Show, O, the Oprah Magazine and has
been published in Newsday, The New York Times, The Seattle Times, The Anderson
Cooper 360, Huffington Post, AlterNet and BlogHer.
Witter is co-author with Lisa Chen of The She Spot: Why Women are the Market for Changing the World and How to Reach Them. You can check out their blog at SheSpotter.com.
A transcript of this interview is available on my blog, Have Fun Do Good.
Direct download: Why_Women_Are_the_Market_for_Changing_the_World_and_How_to_Reach_Them__The_She_Spot_co-author_Lisa_Witter.mp3
Category:social marketing -- posted at: 10:52am PDT